SNAIL POWER of Italy Launches the BM Background Music Speaker System for the New Year

At the start of the New Year we received official notice from SNAIL POWER: a new category is about to be officially released — the world's smallest and most powerful background music system.

Hailed as "the face of the modern living room cinema," Italy's SNAIL POWER is launching a new category at the start of 2022 — the BM background music system. The system comes in two models, the BM3 and the BM4, making the SNAIL POWER range even richer.

SNAIL POWER comes from Milan, Italy. It was founded in 1995 by the well-known professional audio designer Steven, and from the very beginning its products won the affection of Italian consumers with "small size, big energy," high-quality sound with "sweet highs, smooth mids and full bass," clean and elegant looks, easy installation and a low price.

After 26 years of steady growth it now has 500 experience centers worldwide and 200 in China. The popularity of SNAIL POWER products is no accident: the brand keeps investing in research and development, designs speakers that suit modern taste, uses audiophile-grade components throughout, and controls every detail and every aspect of quality — so customers get a great product at a great price.

SNAIL POWER currently has two series and five home theater speakers: the waveguide invisible series — IW3, IW4 and IW6 — and the supercar-inspired art on-wall series — U2max and U4-Ⅱ. With today's new background music series, the BM3 and BM4, the SNAIL POWER family grows even richer, and there is always a SNAIL POWER speaker to suit you.

Let us first look at the specs of the two new models, the BM3 and BM4 background music speakers:

Although the BM3 and BM4 are background music speakers, SNAIL POWER's engineers applied the same high standards.

Design: the classic SNAIL POWER cylindrical form continues. The IW3 and IW4 come in metallic silver, while the BM3 and BM4 come in metallic dark grey. The BM3 measures 100*62mm and the BM4 125*103mm — compact and elegant, they blend into any kind of room design.

Performance: the BM3 reaches 10-50W and the BM4 15-60W, making this the world's smallest and most powerful background music system.

The high-fidelity full-range driver uses a high-power dual neodymium external magnet (the strongest in the industry). The internal crossover components, AQ cable and connection cables all use audiophile-grade wire from the American brand Audioquest. A fully sealed, integrated steel cabinet and a steel front baffle, IP5 waterproofing, and audiophile-grade materials inside and out ensure high-quality sound.

The BM3 and BM4 use a unique radiating cone design (a single radiating cone on top for the BM3, twin radiating cones on both sides for the BM4) that makes full use of the sound waves radiating from the back of the driver, achieving higher sound sensitivity while also extending the low-frequency reach of the speaker, widening the bass range, revealing more sound detail and strengthening the low end.

Blues, jazz, rock, world music, folk, pop, orchestral, classical and more — the BM products take them all in their stride, creating excellent sound anywhere, anytime, with faithful reproduction.

The BM series has a wide range of applications: home background music, hotels, restaurants, bars, meeting rooms, public spaces, office buildings, schools and more.

The BM series pairs with any player for a seamless connection, making music simpler.

With so many strengths in one background music speaker, what is its price?

Reference retail price:

BM3: ¥3,200 per pair

BM4: ¥3,600 per pair

According to the company, the dealer plans to ship in February or March, and pre-orders are already open on JD.com.