Born in 2003 in Soho Bar , is China 's most original and personalized pub chain Enterprise Group . Unique design and comfortable space , charismatic music , cordial and sincere service , and build a unique model Soho . Nine years , " Soho model" has become a popular country pub business model has driven innovation and development of China bar industry. Soho purely "good nightlife experience" to lead the industry direction, with music and passion touched every city night. After nine years of development, Soho has entered a rapid development stage , the country has nearly 60 stores , is a well-deserved Group , China's largest chain of bars .
Music is the core of Soho " engine" , Soho advocacy original music , relying on its expertise throughout the country music group , to create advantages Soho featuring music and laid a solid foundation. Zeyu original music for the new Soho has made important contributions . Currently, the Soho bar in Shenzhen, Hunan, Sichuan, Jiangsu, Jiangxi and other places have to select a new sound Zeyu team , this is the glory of the new Zeyu future new Zeyu Awards continue to Soho contribution.